03.27.08

New Howard Leight Ads Urge Safety Managers to "Never Compromise" on Hearing Conservation

Smithfield, RI -- Howard Leight by Sperian has launched a new ad campaign advising safety managers to "Never Compromise" on their Hearing Conservation Programs. The new campaign stresses taking a concerted, people-oriented program approach to hearing conservation, and uses real workers as examples.

"We do not believe you should ever compromise or cut corners in your Hearing Conservation Program," said Renee Bessette, COCH, Marketing Manager for Howard Leight parent, Sperian Hearing Protection. "Noise-induced hearing loss is not immediate, but happens slowly over time and is 100% preventable. We like to focus on simple things safety managers can do to improve Hearing Conservation Programs, from 'best practice' tips, to offering educational and motivational tools like our new online Hearing Protector Selector, and of course, our Howard Leight earplugs and earmuffs."

Building on last year's People campaign, the new, "Never Compromise" ad campaign is based on a series of testimonials from employees at companies such as U.S. Airways and printing giant Quad Graphics, and focuses on key aspects of effective Hearing Conservation Programs. Built around single-word headlines like, "Optimize," "Personalize," and "Energize," a running subhead in all the ads tells readers that, "Hearing conservation is about protecting your most important asset: your people. That leaves no room for compromise."

The campaign emphasizes effective Hearing Conservation components, including the need to offer a variety of hearing protective devices to meet individual needs and preferences, and the need to "make hearing conservation a visible and important part of your workplace." Readers are encouraged to access the company's new website at howardleight.com to try out Howard Leight's new, industry-first Hearing Protector Selector, and to download free hearing conservation tools like a Noise Thermometer and instruction posters.

"It's not just about hearing protector products," said Bessette. "We are committed to becoming a safety manager's partner in managing their Hearing Conservation program. We've worked very hard to provide the freshest, most authoritative content on our website, and the most effective motivational tools."

From its beginnings as a one-man operation more than 30 years ago, Howard Leight has grown into one of the largest global manufacturers of hearing protectors in the industrial market and the recognized innovator in protection and people-oriented fit. Howard Leight offers the widest variety of earplugs and bands, ranging from the highest attenuating Max® single-use earplug, to SmartFit's Conforming Material Technology--which delivers a more personalized fit--to our convenient Leight® Source dispensers. Utilizing Bilsom® Technology, Howard Leight earmuffs raise the bar on innovative design, performance and comfort, with features like padded wire headbands, high-visibility designs, unique sound management technologies and multi-level attenuation options. Visit Howard Leight online at http://www.howardleight.com

With nearly 6000 employees worldwide, Sperian Protection is resolutely geared towards international markets. The world leader in personal protective equipment (hearing, eye, respiratory and fall protection, gloves, clothing and footwear), the Group offers innovative products adapted to high-risk environments so that all workers in the manufacturing and services industries can work with confidence. Sperian Protection is listed on Euronext's Eurolist and on the SBF120.


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